Spring Ahead Drenched with Edge
Dillard’s at Carolina Place Mall caught the eye of fashion-savvy mall goers last week with The Edge Beauty’s first fashion show, “Spring Ahead Drenched with Edge”. The fashion show paired Dillard’s haute apparel with The Edge Beauty’s bold hues and cutting edge beauty trends.
The show, which took place in Dillard’s beauty department, featured daytime, evening, and prom looks for Spring 2012. The fashion show was organized to gain awareness for The Edge Beauty’s presence at Dillard’s and the product lines and services it has to offer to shoppers.
The Edge Beauty shop opened in the summer of 2011 and features twenty haute couture national brands such as professional make-up line, Paula Dorf. The beauty shop hopes to attract shoppers who are looking for the latest trends in beauty and are open minded to exploring new product lines. The Edge Beauty Shop is located in the Dillard’s beauty department at Carolina Place Mall.