Meet Russell Simmons and Celebrate the Launch of his Argyleculture Collection on Nov. 10
On Saturday, Nov. 10, 2-4 p.m. Russell Simmons will be at Belk at SouthPark Mall to unveil his new collection, Argyleculture. Shoppers who spend $100 or more on Argyleculture merchandise will have access to the VIP line and take home a picture with Russell. Customers will also be able to register for a chance to win a $500 Argyleculture wardrobe.
Tweet at @Argyleculture using #ArgyleLife during the event with a style question and see who Russell Simmons answers himself!
Russell Simmons created Argyleculture with the Urban Graduate in mind – a term coined by its founder that defines an emerged male and female consumer born and bred in the hip hop culture, now mature and successful in his or her own right. The Brand represents a “modern” American point of view, which is multi-racial, yet singularly cultural, therefore, genuinely speaks to all races, colors and backgrounds.
In collaboration with accomplished American Fashion Designer, Joseph Abboud, Argyleculture products are designed with inclusionary intentions, appealing to all fashion conscious men and offering wardrobe options across sportswear, clothing and accessory categories. The Brand features traditional and classic elements, with highlighted twists, that add a degree of irreverence and unpredictability.