Snapchat target market was created by Evan Spiegel, Bobby Murphy and Reggie Brown—former students at Stanford University—in 2012. It represents a different direction for social media, and its focus on instant communication through a mobile device sets it apart from the competition. Snapchat’s ephemeral nature adds an element of fun and creativity to the app, revolutionising how we share content with friends. The platform also features unique filters, AR lenses and truly innovative photo- and video-editing tools.

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Snapchat’s user base is young, highly engaged and ready to purchase – they have an estimated $4.4 trillion in spending power and are 4x more likely to make purchases based on the recommendations of their close friends than celebrities/influencers. As a result, it’s an excellent platform for driving brand awareness and sales.

In 2022, TikTok overtook Snapchat as teenagers’ favourite social media app, but it still has a hold on Gen Z and if you can deliver creative messaging that resonates with them, then this could be your ideal audience.

Using Snapchat Custom Audiences allows you to combine customer data with their observed behavior on the app so you can create targeted and optimized campaigns that meet your goals. And with Dynamic Product Ads, you can reach users who swiped on an image or video ad, opened a Story ad or shared/saved a lens or filter in the past.

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Grape pie strain is an Indica-dominant strain that will relax your body and soothe your mind with sweet and earthy flavors. This strain is the result of crossing Cherry Pie and Gage Green Group’s Grape Stomper. The ‘BX1’ in this breeder name refers to a back cross that bred out the dominant phenotype of Cherry Pie into Grape Pie to strengthen it with the sour grape and sugary aromas of the parent.

When the buds are smoked or vaped, they will offer a smooth experience with notes of grapes and pepper that blend with more fruity and menthol flavors. These flavors are further enhanced with a coating of frosty trichomes.

The balanced high of this strain is appealing for both recreational and medicinal marijuana users. It can provide a mental boost for daytime tasks and relaxation and tranquility in the evening. Its mood-enhancing and uplifting effects may help with stress, anxiety or depression while its muscle relaxing effects can ease pain and tension.

The Rise of Designer Strains: Crafting Cannabis for Specific Effects

Grape Pie grows small rounded dark olive green nugs that are heavily covered in trichomes. It can be grown indoors or outdoors but thrives in a controlled environment with a consistent climate, high humidity and temperatures and a regular feeding schedule. It will need 8-9 weeks to flower and will yield a high crop when cultivated under optimal conditions.

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